Make cybersecurity tangible—and unforgettable
Cybersecurity isn’t usually something you can hold. Arctic Wolf’s goal was to create an experience that made invisible threats visible—simplifying technical personas into something playful, memorable, and real. The creative challenge: merge the storytelling potential of AI tools with the physical charm of collectibles, in a way that felt fresh, not gimmicky.
We built a hybrid experience—analog meets AI
Nobleza developed a set of 12 lenticular trading cards: six “threat actors” and six Arctic Wolf expert defenders. Each card featured AI-generated, hyper-realistic character portraits with layered motion states and glitch-inspired visuals—brought to life through multi-frame lenticular printing. What we delivered: • Research & Concepting—SME interviews to define threat actor and defender personas, including tone, specialties, and archetypes • Design & Visualization—AI-assisted character design, layered visual storytelling, modular card layouts, and print-ready production files • Lenticular Execution—Motion prototypes, glitch animation sequences, production handoff • Digital Integration—Landing page imagery aligned with the card system
A tactile object that generated real buzz
The card set became a centerpiece of Arctic Wolf’s trade show activation—an unexpected artifact in a digital-first space. Attendees engaged directly with the cards, sparking conversations, photos, and social shares. The project reframed complex cybersecurity threats into character-driven narratives—making the intangible accessible, and creating brand interaction that lived beyond the event floor. This wasn’t just a trade show giveaway—it was an example of how AI-augmented storytelling can move off-screen, into real-world touchpoints.
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(2016-25©)
