Five partners. Four channels. One story.
Universal aimed for cultural reach beyond traditional promos; Aptos wanted a flagship on-chain experience; Forward Studio built the game layer; Signal + Cipher provided the tech backbone. Nobleza’s remit: align every stakeholder and translate a fragmented brief into a single, modular brand system—fast.
We designed a campaign that could shape-shift.
Nobleza led creative direction across the campaign, building a modular brand system that flexed from blockchain experiences to physical activations. Every artifact carried the same narrative thread—from AI-generated venue mockups to trivia stations and prize-packed giveaways.
What we delivered:
Campaign Core: Multi-channel strategy and modular design system for rapid deployment
Content Ecosystem: AI-rendered event mockups, DOOH banners, social promos, email campaign for game engagement and prize fulfillment
Experiential Design: Premiere party footprint, interactive trivia stations, branded mini-games
Physical + Digital Collateral: Giveaway design and production, theater trailer, environmental signage
A Genre-Bending Campaign with Real Bite
The Renfield launch became a cross-reality activation, not just a film release.
Impact signals:
4 channel touchpoints activated simultaneously: blockchain, OOH, live events, social
24-hour fan engagement loop designed to flow from online quest to in-person event
3x engagement rate over Universal’s baseline for similar promos (social shares, trivia participation, and live activation combined)
The campaign didn’t just promote Renfield—it invited fans into the universe, building cultural reach beyond theater walls.
