Five partners. Four channels. One story.
Universal aimed for cultural reach beyond traditional promos; Aptos wanted a flagship on-chain experience; Forward Studio built the game layer; Signal + Cipher provided the tech backbone. Nobleza’s remit: align every stakeholder and translate a fragmented brief into a single, modular brand system—fast.
We designed a campaign that could shape-shift.
Nobleza led creative direction across the campaign, building a modular brand system that flexed from blockchain experiences to physical activations. Every artifact carried the same narrative thread—from AI-generated venue mockups to trivia stations and prize-packed giveaways. What we delivered: • Campaign Core— Multi-channel strategy and modular design system for rapid deployment • Content Ecosystem— AI-rendered event mockups, DOOH banners, social promos, email campaign for game engagement and prize fulfillment • Experiential Design— Premiere party footprint, interactive trivia stations, branded mini-games • Physical + Digital Collateral— Giveaway design and production, theater trailer, environmental signage
A Genre-Bending Campaign with Real Bite
The Renfield launch became a cross-reality activation, not just a film release. Impact signals: • 4 channel touchpoints activated simultaneously: blockchain, OOH, live events, social • 24-hour fan engagement loop designed to flow from online quest to in-person event • 3x engagement rate over Universal’s baseline for similar promos (social shares, trivia participation, and live activation combined) • The campaign didn’t just promote Renfield—it invited fans into the universe, building cultural reach beyond theater walls.
Next projects.
(2016-25©)
