One brand. Many operators. No room for confusion.
GoHealth serves patients, care teams, and corporate partners across dozens of markets—often in joint ventures where brand equities overlap. The challenge: create a unified system that flexes across use cases without breaking, while keeping clarity and emotional resonance intact.
A modular brand built for collaboration.
We led a comprehensive brand build, designed for real-world use: What we delivered: • Brand strategy & architecture • Brand personality & voice • Messaging framework • Visual identity system • Tone-of-voice & design guidelines • Atomic design components Each element was structured to serve teams directly—keeping strategy, creative, and operations aligned.
A usable brand, built for growth.
GoHealth emerged with a shared brand system that connects strategy, creative, and operations—making execution faster, clearer, and easier to scale across every channel. Internal teams gained clarity. Partners adopted with ease. From in-clinic signage to web to joint-venture materials, the system flexes without fragmenting. The result: a brand built to grow—without starting from scratch each time.
Next projects.
(2016-25©)
