One brand. Many operators. No room for confusion.
GoHealth serves patients, care teams, and corporate partners across dozens of markets—often in joint ventures where brand equities overlap.
The challenge: Create a unified system that flexes across use cases without breaking, while keeping clarity and emotional resonance intact.
A modular brand built for collaboration
We led a comprehensive brand build, designed for real-world use:
What we delivered:
Brand strategy & architecture
Brand personality & voice
Messaging framework
Visual identity system
Tone-of-voice & design guidelines
Atomic design components
Each element was structured to serve teams directly—keeping strategy, creative, and operations aligned.
A usable brand, built for growth
GoHealth emerged with a shared brand system that connects strategy, creative, and operations—making execution faster, clearer, and easier to scale across every channel.
Internal teams gained clarity. Partners adopted with ease. From in-clinic signage to web to joint-venture materials, the system flexes without fragmenting.
The result: A brand built to grow—without starting from scratch each time.
