A new molecule. Zero brand equity.
UPDATE had a scientific edge but no market presence. As the first paraxanthine-based drink, it needed to earn trust, generate demand, and translate a complex benefit into simple, emotional storytelling.
Our challenge: build a brand that could flex from DTC launch to national retail and celebrity partnership—while staying true to the biotech promise.
A system built to flex from startup to superstar
Nobleza led creative and brand execution across every channel—establishing UPDATE’s identity, messaging, and go-to-market system. We designed a framework that could adapt to product growth, new retail partners, and evolving audiences.
What we delivered:
Brand Strategy & Insights: Positioning, brand house, target audience insights, messaging pillars, and go-to-market strategy
Brand Identity + Foundations: Logo, wordmark, color system, typography, and full brand guidelines with scalable components
Packaging & Product Design: Can design and 3D renderings, powder stick pack design, influencer packaging kits, display prototypes
Web & E-commerce: Website UX/UI design, Amazon brand page setup, A+/B+ content, landing pages for bundles and promotions
Campaigns & Content: Seasonal campaigns, social content design, product storytelling, holiday promos, photography and art direction
Email & Retention: Full-funnel email flows, DTC and retail campaigns, sales-nurture sequences
Retail & Sales Enablement: Sales decks, pitch materials, POP/trade show collateral, branded swag (booklets, t-shirts, inserts)
Influencer & Culture Activation: Playbooks for partnerships, celebrity seeding kits, co-branded content support
A biotech breakthrough now built to win shelves and screens
