A new molecule. Zero brand equity.
UPDATE had a scientific edge but no market presence. As the first paraxanthine-based drink, it needed to earn trust, generate demand, and translate a complex benefit into simple, emotional storytelling. Our challenge: build a brand that could flex from DTC launch to national retail and celebrity partnership—while staying true to the biotech promise.
A system built to flex from startup to superstar
Nobleza led creative and brand execution across every channel—establishing UPDATE’s identity, messaging, and go-to-market system. We designed a framework that could adapt to product growth, new retail partners, and evolving audiences. What we delivered: • Brand Strategy & Insights—Positioning, brand house, target audience insights, messaging pillars, and go-to-market strategy • Brand Identity + Foundations—Logo, wordmark, color system, typography, and full brand guidelines with scalable components • Packaging & Product Design—Can design and 3D renderings, powder stick pack design, influencer packaging kits, display prototypes • Web & E-commerce—Website UX/UI design, Amazon brand page setup, A+/B+ content, landing pages for bundles and promotions • Campaigns & Content—Seasonal campaigns, social content design, product storytelling, holiday promos, photography and art direction • Email & Retention—Full-funnel email flows, DTC and retail campaigns, sales-nurture sequences • Retail & Sales Enablement—Sales decks, pitch materials, POP/trade show collateral, branded swag (booklets, t-shirts, inserts) • Influencer & Culture Activation—Playbooks for partnerships, celebrity seeding kits, co-branded content support
A biotech breakthrough now built to win shelves and screens
UPDATE went from unknown to category-defining—armed with a brand that could educate, differentiate, and scale. The system flexed across channels and audiences, powering rapid expansion into national retail, a major celebrity partnership, and an accelerated digital presence. Amazon and DTC velocity climbed thanks to optimized packaging, modular content, and frictionless e-commerce design. Launch kits smoothed retail entry, while full-funnel campaign ecosystems drove sustained conversion and retention. The result: a brand with scientific credibility, cultural traction, and creative infrastructure—built to lead the next era of functional energy.
Next projects.
(2016-25©)
