Real-time creativity. High-stakes audience.
BCG needed a workshop that could engage top executives in the future of AI—not just talk about it. The experience had to balance polish with play, rigor with imagination. Nobleza’s challenge: build an interactive creative system flexible enough to span fictional brands, live group exercises, and fully personalized post-event artifacts. All delivered fast, on-brand, and in the moment.
We used generative AI to build worlds—and make them personal.
Nobleza developed immersive brand identities, custom team scenarios, and on-demand digital artifacts to support every stage of the experience. What we delivered: • Fictional Team Identities—Custom names and logos for “MMC” and “Magic Kingdom Studios”, style guides with color, type, iconography, and image treatment, mini design systems for in-event use • Live Event Support—Real-time AI-generated visuals and narrative design for team scenarios, on-the-fly synthesis during workshops, and AI-enhanced collaboration tools. • Post-Event Digital Artifacts—Personalized microsites for each executive attendee, including custom avatars, curated quotes, summary videos, AI-generated content, and LinkedIn-ready assets.
An AI experience that felt anything but artificial.
This wasn’t just another workshop—it became a flagship example of how generative tools can deepen collaboration, elevate storytelling, and personalize high-level engagements. Nobleza’s approach turned abstract AI conversations into vivid, tangible takeaways. Executives left with bespoke microsites, personalized avatars, and shareable insights that extended the experience beyond the room. The framework became a model for future-forward collaboration—not just AI-powered, but human-centered.
Next projects.
(2016-25©)
