One day. One room. One shot to move an industry.
MDC brought together credit union leaders for a 12-hour sprint to imagine the future of financial wellness. The challenge wasn’t just speed—it was meaningful synthesis. Nobleza’s role: extract insights in real time, blend behavioral science into the creative process, and build a tangible prototype that could resonate both emotionally and strategically.
We turned behavioral insight into immersive storytelling
In under a day, Nobleza led the design and delivery of a fully functional speculative prototype. The solution centered on “Future You”—an AI-powered platform where users receive messages from older versions of themselves, prompting reflection on financial decisions and long-term well-being.
What we delivered:
Core Concept: A speculative platform rooted in behavioral finance and time-shifted self-reflection, designed to nudge better financial habits through AI-powered storytelling
Visual Assets: Brand identity and logo, experience diagrams, UI prototypes, onboarding flows, podcast key art, and landing page—all built to activate the concept quickly and cohesively
AI Components: Scripted onboarding journey, AI-generated video where an older self guides the younger self, voiceover narration to create emotional resonance
A prototype that made the future personal
“Future You” proved that fintech innovation doesn’t have to be cold or clinical. The prototype demonstrated how AI can drive not just automation, but empathy—creating emotionally resonant experiences that motivate behavioral change.
In a single day, credit union leaders saw a fully realized concept come to life, illustrating the power of rapid prototyping that blends psychology, storytelling, and emerging tech.
The result: a proof of concept that inspired new ways of thinking about financial services—opening the door to more human-centered fintech.
