Five partners. Four channels. One story.
Universal wanted cultural reach for a legacy horror IP; Aptos needed a flagship on-chain experience; Forward Studio built the game layer; Signal + Cipher provided the tech backbone. Nobleza’s remit: align every stakeholder and translate a fragmented brief into a single, modular brand system—fast.
We designed a campaign that could shape-shift.
We led strategy, creative, and systems design—building a modular campaign toolkit that could travel across platforms, partners, and moments without losing narrative clarity. What we delivered: • Campaign identity and visual system • Interactive blockchain hunt UX • Spatial experience design (NFT NYC) • Modular social + paid asset toolkit • Custom email flows and templates • Real-time creative enablement for partner rollout Channels launched: Web, IRL, AR, Blockchain, Email, Social
A cohesive campaign system with real traction.
The work didn’t just look good—it performed. • 54,580+ unique users engaged with the digital hunt • 35% return rate from players, showing strong day-over-day retention • 1200+ in-person visitors to the NYC experience—making it the second most attended event of the entire crypto conference • Email engagement beat benchmarks: 41.5% open rate and 12.3% CTR What started as a fragmented idea became a unified campaign system that bridged Web3 interactivity with immersive storytelling—and proved that a horror franchise could thrive far outside traditional formats.
Next projects.
(2016-25©)
