Enable senior executives to grasp the implications of generative AI—not through theory, but immersive practice.
Development was centered around speed and scalability. We built the website using Next.js, ensuring it was lightweight and highly optimized.
We designed a campaign that could shape-shift.
We led strategy, creative, and systems design—building a modular campaign toolkit that could travel across platforms, partners, and moments without losing narrative clarity. What we delivered: Campaign identity and visual system Interactive blockchain hunt UX Spatial experience design (NFT NYC) Modular social + paid asset toolkit Custom email flows and templates Real-time creative enablement for partner rollout Channels launched: Web, IRL, AR, Blockchain, Email, Social
A cohesive campaign system with real traction.
The work didn’t just look good—it performed. 54,580+ unique users engaged with the digital hunt 35% return rate from players, showing strong day-over-day retention 1200+ in-person visitors to the NYC experience—making it the second most attended event of the entire crypto conference Email engagement beat benchmarks: 41.5% open rate and 12.3% CTR What started as a fragmented idea became a unified campaign system that bridged Web3 interactivity with immersive storytelling—and proved that a horror franchise could thrive far outside traditional formats.
Next projects.
(2016-25©)
